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Just a word of caution: We should be clear what we mean when we say Main Stream Media. The NYT, WSJ and Washington Post are hardly in the same business as MSNBC, CNN and Fox. I've been a huge critic of the media even while working within it for my whole career, but lumpng them all together does more to confuse than clarify. I really don't think the NYT (which I find disconcertingly cautious) is in the bread and circuses business.