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Dae-Ho Lee: It is not just the homers, he has that special persona that can engage even the casual fan. Servais called him a ‘Rock Star’, referring to his following in Korea and Japan. Given time (and success) he could create quite a stir here. That has a $value$ that a CFO in the entertainment industry can appreciate.
From the Marketing Department to KMather: Noticing an uptick in rating on days DHL in the lineup.
From KMather to the Marketing Department: Is a DHL squeeze doll giveaway night doable?