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Ozuna may be somewhat undervalued (rather than underrated) because there's a caution in everyone's mind based on guys like Ruben Sierra or even Yuniesky Betancourt, who came to the majors with lots of promise and upside, but never achieved stardom.
Whether you call it character issues or whatever, Loria has attached the spectre to Ozuna.
In the other thread, I make the point - he may be most valuable to a club with Cano and Cruz on it, to bring out his confidence and talents, then he might be to another club with weaker "infrastructure". But that value shouldn't accrue to Loria, but should be part of the value of Cano and Cruz.