I don't have a problem with the M's setting a very high bar for Montero to get the promotion. Getting new habits to stick is very challenging for me, I could see how remaining humble and focused would be easier to groove in at AAA than MLB. Afterall, Montero had years of bad behavior prior to his few months of good.
On the other side, the whole ice cream sandwich incident is a profound indictment of the M's organization. There is a huge gulf between tough love and high expectation on one side versus hazing and spite on the other. If you cannot take the high ground when a young man fails to meet the enormously high standards of ML baseball, you do not deserve a position of power with the M's.
With the Seahawks they are committed to your success until they feel someone is a better, or at least a cheaper, bet. It is a harsh reality in Renton, but the standards of performance are communicated with clarity and they go the extra mile to help people succeed.
With the M's, they cut you down, but never cut bait. Bah humbug.