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I've been thinking about Jose's HR potential and people's concern about his power potential, so I went and looked at his HR numbers at hittracker.  So Russell Branyan hits his homers, on average ~10% farther than Jose and even Gutierrez even hits his 3% farther on average.  But distance isn't the key, how hard the ball is hit is the key.  Jose's average HR leaves the bat going 102.6 MPH, identical to Gutierrez and only 2.5% slower than Branyan.  It's the trajectory of Jose's homeruns that generate shorter than average distance.  Stated differently, Jose's homers leave his bat going 1% slower than MLB average, but they travel 5% less than average.
While i don't see him developing 30+ HR power, I could see him consistently hitting 20-25 HR a year.