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My take is that Dr. Jack is artificially setting the value for Morrow with a semi-public rejection. Now, since the rejection is being approved by the public, no matter what package Jackson is dealt for everyone thinks to themselves, 'Morrow and Shawn Kelley are worth more than that." If the value for Jackson get's set high enough for Jack, he'll deal Morrow. If it's too low, he can say, "Yup, exactly what I thought when I told them no." Either way he sets himself up for a value increase on Morrow and he looks wise.