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It's going to be up to his team mates. The media isn't going to give him any room unless the locker room leaders send a clear message early on. Their job is to sell papers and page views every single day, not to coddle any particular player.
I look for Baker in particular to pester Bradley with leading questions and really stick it to him early on - it's exactly what he did with Ichiro as soon as he reported in ST '09. If Griffey is standing at the back of the pack of reporters and telling them to move on, it will send a clear message to the media and to Bradley that Jr has his back. Gott think that Jr knows it, too.
I wonder if Bradley has ever actually played with an African American that can serve as a role model before?