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Yes, the media undoubtedly will allow their personal feelings toward a player to color their coverage. But I haven't seen any evidence that this is the case with Milton Bradley. He is clearly a very difficult person to deal with which is why despite only playing 10 seasons, he is now on his 8th team and has been traded 5 times. Furthermore, two teams, including his most recent one, got so sick of him that they made it abundantly clear that he was not going to play for them despite still being under contract. The longest he has ever been with the same team was two and a half years with Cleveland, and by the end of that time they badly wanted him gone. It's seems very clear that he wears out his welcome very fast and therefor it is hard to imagine that the media has been on balance unfair to him.
Now, I don't think he is so bad that it is impossible for him to succeed with any team, and the M's just might make it work. But make no mistake, it will be a truly special situation, and if he does end up getting through these next two years without blowing up, it won't in any way prove that he had got a raw deal in the past. He is what he is, and the M's didn't trade for him because they thought his personality problems were overblown, but because they think they can finally create the right environment for him.