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Not including BBs and Ks, heres Kotchman's production by his spray chart:
877 OPS to left
681 to center
721 to right
By Wak's words, they don't want Kotchman's trying to be a HR hitter anymore and just spray the ball (and they feel this could lead to a breakout).
With a 23 LD% to left field and career 52.7 GB%, hes ALREADY cheating at the plate and waiting to spray the ball to left (shown by Grahams charts as well since he cant hit middle-in). Hes been doing it his whole career.