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It's never been clear to me why negativity sells. That's counterintuitive to me. If a pundit was going to err on the side of 'we're going to win' or 'we're going to lose', wouldn't the audience prefer he err towards the fun?
Honestly don't get that.
I get why the pundits themselves wish to be viewed as Objective Journalists, but don't get why the audience eats that up.