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Hey Matt,
I'm uncertain how you determined that the GM does not have the right to compete this season ostensibly due to their place in the standings. 
I contend that the GM is ethically obligated to at all times attempt to place the most competitive product on the field as possible.  There are many customers who have purchased tickets for future games and are expect to be entertained by viewing baseball performed at the very higest levels.  A GM should attempt to satisfy these clients by employing players that will leave these fans not only extremely satisfied but have a desire to come back again and also generate additional business through the word of mouth testimonials.
Baseball is a business and the owners need to make money and they do that by ensuring fans purchase tickets.  And ideally develop a long term relationship with the customers so they come back time and time again.