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Taro, I completely respect your point and always enjoy reading your comments.  That said, playing for draft picks is IMHO a loser mentality.  It is hard to quantify what that does to a team vs. the marginal value of the better picks.  But I am sure it has some effect.  It's not like the players don't know exactly what's going on.
And my point is, nothing groundbreaking but for the average Seattle family that goes to a couple M's games a year, Branyan is a reason to watch.  TV ratings count too.  And suites, if the law firm or corporation can't give away its box seats once Lee's gone because non-Felix games are dreary...maybe they don't renew.
Anyway it is a matter of philosophy and strategy, so I respect all sides' viewpoints.  Ultimately I don't think this move alone matters much to the bottom line either way.