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First of all, NYY working the media is like Coach K working the refs. Those of us destined to be mere mortals might find it annoying, but there's not much point in pounding sand over it. It's part of the landscape.
But I think this point is key: Justin Smoak under Seattle club control vs. Justin Smoak under Texas club control potentially changes the balance of power in the AL West for the next five years.
Z wasn't just adding a young hitting star, he was subtracting one from the Rangers. Montero would have to be a lot better to make up for that.