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Returning rate for hitters is much higher than pitcher just do to injury. I think Cole is almost a Verlander/Price type talent, but both of those guys are very good mechanically and figure for 2000+ IPs in the bigs pretty easily IMO. Cole's high elbow concerns me given the bust rate for top pitching specs.
I'm one of the few guys that didn't mind losing out on Strasburg for the same reason..
Even so, Cole is the clear #2 so far, but if Bubba can boost his stock close enough to Cole I'd really rather go with the high upside hitter.