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For "managing expectations," right?
This is a Corporate Policy (CP) with the Mariners, a part of their business plan for which they definitely do not apologize, and you have got to admit that they're the best you've ever seen.
I wonder if other sports franchises have "manage expectations" mission statements.  It's a serious question.  I wonder if the Mariners invented this business concept.
Their execution on that is amazing, from soup to nuts.  And they've got every mainstream media person in Seattle as volunteer contributors, other than Geoff Baker.
The media is capable of creating a sense of "reporting the reality" of a "re-build", creating a public buy-in, that the team itself could never gain.  For the Mariners to protest that they deserve five more years (before their next playoff game) is one thing; for the media to gravely report that as reality is a different thing.
The media in Boston and New York would be reporting the actual reality of the M's "can't get carried away with winning" attitude, as Baker is doing, and the ensuing accountability would result in better baseball teams.