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I would just like to add ... in my estimation, it is far easier for a team to attract a big bat to an 85 win team than to a 65 win team. When a 65-win team dips into the FA market, the typical result is that they are forced to spend for more WAR than they are actually getting, (Werth to Washington is an example).
The best a losing team can hope for typically is that if a stud FA cannot get the years he wants, he might take a juicy 1-year deal in a place where he can just work on padding his stats, (Dunn to Washington is an example), until he can get the mother lode.