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want to win or if they are just happy to play the game.  Franchise gut (wallet) check time.  Seattle as a city has the tax-payer paid stadium, Fortune 500's, the wealthy non-corporate population to fill Safeco every night and turn a profit.  Does the ownership want to risk spending the money to get people there or are they happy with a 1/2 filled stadium, making a little bit of money, and watching the franchise value go up so they can profit when it is time sell?
The billion+ dollar consumer electronics corporation I work for is the market leader in our category.  We didn't get this way by waiting around for our products to develop.  We had to go spend money to develop the best technology, buy brand recognition (including professional sports sponsorship), and pay the salaries the top people in the industry require.  
Nintendo's been doing it for a while and have both hit and missed on new technology.  That's the way business works, but you can't win if you're not willing to take the risk.  I've been a Mariners fan for over 25 years, so I'm about 15% confident the leaders of the Mariners are willing to do what it takes to both win and make a profit.  I'm 100% confident they will make decisions to make a profit.