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Moreno isn't like the M's suits who are mostly concerned with "living withing their means". Moreno wants to aggressively expand his market and become a powerhouse. Specifically, he wants to appeal to Latinos. That's why the Marlins had a dump truck full of money with Pujol's name on it but won't bother pursuing Fielder: they want to get Hispanics excited about the team. The same motivation was almost certainly behind the Angel's decision to go all in on Albert.