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I hope that Fangraphs & co. are alert to the way that $/WAR is about to change.  They're used to a $4.5 per 10 runs figure.  It might already be $6.0 and the perception will lag the reality.
I don't see anything in $/WAR that factors in franchise appreciation.  ;- )  Further, when you bring up more long-term business considerations like this, the Fangraphs reaction is usually hostility.  :: sniff :: "No evidence exists that Babe Ruth affects the value of a franchise" ....
You run into hostility that perhaps the simple $/WAR calculation doesn't anoint its authors as intellectual rulers of the baseball landscape.  But the fact is that $/WAR is far, far too simple to capture the real-world effects of an Albert Pujols.
Fangraphs can go on arguing that their paradigm is the key to baseball IQ, and power-broker owners, aware of many considerations that we are not, will keep on laying out new highs for iconic players.
Rather than assuming that Arte Moreno doesn't know what he's doing, Fangraphs might want to open its mind to the possibility that maybe there is something to learn from the owners.

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