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He intends to hit the ball harder.
What we SURMISE is, that Ichiro (accurately) diagnosed a 2011 problem of having less zing in his swing, and that he came up with a sophisticated plan to remedy it. As Ben points out, there is nothing new about Virtuoso Ichiro managing his swing to his own liking.
That sounds cool, but what is for sure is that he has re-tooled so that he can drive the ball more. And all of his BP swings today were sending the ball to straightaway RF or down the line.