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I'd forgotten that Millen came out on passing downs. I wonder if all those collisions Millen had are why he was so brain-damaged as a GM? Remember "The Stork", Ted Hendricks? He sure wasn't a typically-sized linebacker in his day.
Everyone knew the Packers were going to pull the guard and run the sweep. Didn't matter, they ran it anyway, and right down your throat. Lombardi's premise was that he didn't attack your weakness, he attacked your strength, and once he'd beaten your strength you were done for. Now offenses have so much more variation. The reason you can have a timing-based offense like the West Coast is because the receivers can get off the line and not be manhandled all the way down the field.