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The per article approach creates a market for articles, and allows you to pick and choose what you want to read, rather than buying the whole bottle before you taste the wine. For example, I like baseball, but I like reading about baseball humor more than learning interesting things about baseball players; I want to read about Austin Wilson's transformation into Megatron, I don't want to look at one of Spectator's carefully crafted ISO tables with cells highlighted. I'll just take his word for it on that stuff.
There is probably someone else out there who is just the opposite, and most people who are in between.
If there is a per article approach to paying the authors, they also might learn interesting things about their readership, which they can use to tailor the material to the audience.