PRISON BREAK: An Open Letter To MLB Re: Local Broadcasts
We Don't Want No Stinkin' Cable Company

You gotta make a buck. I get it. But when in effect you hold people “captive” to a product, it’s only a matter of time before they find ways to break out. Of course nobody is actually captive to watching the Seattle Mariners through exclusive contracted channels like Comcast and ROOT Sports. That’s why I put quotation marks around the operative word above. We are free to make other choices.

But MLB and it’s approved channels have conspired (legally) to trap those who want to watch local team broadcasts. If you subscribe to cable or satellite with a package that includes the approved channels, you’re in fat city. But MLB has specifically excluded legal streaming access to local broadcasts, this despite the fact that people are leaving cable and satellite in droves in favor of streaming services. MLB even blacks out local broadcasts on THEIR OWN TV service. They do not even offer them at premium prices. Subscribe to MLB TV, and you enter into a bizarre and contradictory world where you can watch EVERY MLB game EXCEPT…your local team.

Now it’s clear how we got to this situation. Because people are leaving cable and satellite in droves, cable and satellite companies have figured out that their ONLY leverage to hold onto customers is exclusive rights to live sports. The last vestiges of reliance on cable/satellite for any other form of entertainment have disappeared. So these companies and their broadcast partners funnel huge contracts into the coffers of MLB to obtain and maintain these exclusive rights. But it’s also clear they do so not to better serve their customers, but to trap them. In effect they say, “If you want to watch local Mariners’ broadcasts, you gotta come to US!”

Over the last few years more and more people are wondering, when is MLB going to change with the times? When are they going to leave the dark ages of cable and local boundaries? When are they going to accept the growing customer demand for freedom of access to their product through their preferred channels? Alas, small rumblings in 2015 and 2016 have turned out to “lipstick on a pig” solutions.

So, for those who want to break out of this “prison,” what are our choices?

We can try to bypass the systemic restrictions imposed by our lords and masters. We can, so to speak, get a file and cut through the bars, or get a spoon and dig out the grout between bricks. We can resort to unapproved methods like Virtual Private Network software which attempt to fool the system into believing you are watching the broadcasts from another locale. But it’s my understanding that MLB and the approved local channels are continually working to defeat this hacking of their licensed product. Myself, as a matter of life-policy, I prefer to stay legit.

If we forgo the bypass approach, we are pretty much left with not watching our local team’s games. And here we get to the heart of the matter. It is right here where the prison walls come into play. Sports is at its core an entertainment based on rooting interests. I mean, you’ve gotta root for your local team, right? RIGHT?

Well, just how badly do you want to break out? Do you feel so trapped, so constrained, so unwilling to shell out the money for a full cable subscription just for your one team’s games that you are willing to consider the unthinkable? Might you contemplate changing allegiances, and rooting for the team from a different locale?

This is the point I am at. For years I have faithfully watched Mariners baseball on cable. For years I contemplated switching allegiances because of the futility of team ownership and management. Fifteen, sixteen years of playoff-less baseball will do that to you. But it is no longer futility alone that is driving my impulses. After all, last year the team missed the playoffs by a slim margin, and they have a real chance to get in this year. Still, a more powerful impulse is driving me to consider switching allegiance to some team other than the Mariners, the impulse to break out of prison. MLB has created this situation. Every fan who wants to free themselves from cable or satellite is literally being driven to ROOT FOR AN OUT-OF-TOWN TEAM! MLB has made this bed. They have created this contradiction.

I can subscribe to MLB TV without cable, and choose any other team to follow. I can even subscribe to an online news service local to that team. I can participate in their forums. This is the soup mixed by MLB. Unbelievable. But true.

I appeal to MLB to reckon with this absurd situation. I hold out no hope that they will, because they have exclusive contracts that in most cases extend out many, many years. This is NOT a good approach for the future. The Gulliver of MLB has INVITED the cable and satellite companies to bind him for a price. As Bob Dylan said so long ago, “The times, they are a-changin’.” MLB is stuck in the dark ages, they have sold out their customer base for 30 pieces of silver. (How many conflicting metaphors can one build into a single paragraph? Inquiring minds want to know. You don’t end a letter with an aside, but I just did.)

P.S. -- I sent an email to MLB with a link to this article. I'm not holding my breath that it will be taken as anything other than a throw-away.

Comments

1

...the moment they drop the limitations on alternative services is the moment the cable companies see no value in continue to pay for the game...which is the moment that regional sports networks like ROOT collapse...which is the moment that revenues and team payrolls halt growing or even drop down to lower totals...which is the moment that baseball's best talents move to more profitable sports.

There has GOT to be a way for MLB to cut off the cable companies and still make lots of money...I don't know what that way is.

2

Well, there's not. But I haven't had cable for years, but would sign up for a Smart TV type root sports app. I paid $50 for cable just for the Mariners. Would happily pay $30/mo for a root sports app during the season...

3

Agreed. There's a reason things are the way they are, and MLB revenue from RSNs and cable/satellite is the primary reason for the inflation of revenue, of salaries, and of franchise values. No doubt.

What I'm trying to point out is that there are inherent contradictions in the system that, if unchanged, must eventually collapse the house of cards. The collapse is unimaginable from the standpoint of MLB finance. The collapse is inevitable from the standpoint of the consumer and media developments. I guess the best way I can think to express it is, what must collapse will collapse. It may be some years hence, but the current model will not stand. Anyone in MLB or RSN's that continues to negotiate contracts based on a continuance of the model is only kidding themselves.

One man's opinion. Like you, I don't know what is the solution. I don't need to. MLB does.

5

Yeah. We're both doing the same thing, just working out our thoughts. It's crazy, but the last few days of thinking about this subject has truly led me to an unexpected place. That place is, they can shove their system. The Mariners are part of that system. If they want to drive me away from my local team, doggone I'll put pedal to the metal and floor it. 

I was thinking perhaps of going back to my original local team, the Dodgers, but then I read that they've hired Chris Berman, of all people, to replace Vin Scully. That's replacing Raquel Welch with Rosie O'Donnell. To me Chris Berman is like nails on a chalkboard. So do I go to the OTHER Southern California team from my younger days, the hated rival Angels?! Or the Giants, who at least have a good system and contend perenially? I dunno yet.

7

The poohbahs say, "Let them eat cake," I will say, "Gimme pie instead."

I had thought that I might as well switch to another West Coast team. But I started thinking that as a retired person I enjoy the games that start at 4 or 5 PM Pacific and end at 7:30 or 8:30. So I'll be looking at all comers. Maybe I'll just settle into the season, take a look at the teams, and decide at that point which franchise is worthy of my attention. Changes fandom completely. I hate it. But THEY (those proverbial people) leave me no choice. A pox on their house. (Does anyone get the feeling I'm completely disgusted?!)

8

Enough to investigate alternative means? Its very easy to watch anything you want on the internet.

9

Sorry, gnatto. In another thread I asked if anyone was using a VPN, but I'm not sure I feel good about going that direction. It's just an ethical discomfort.

10
Seattle Sports Outsider's picture

I think it'll come from two directions:

1. MLB needs to constantly replenish its fan base. Young people stream, most of my generation and below doesn't even bother with cable. If you can't stream, they don't bother watching it. MLB will have to adapt its model to the iTunes model - otherwise it will be a victim to the next Napster or its fan base will dwindle. Media is changing - youth would just as much assume watching the highlights than the full game. The talent pool they are drawing from has already shrunk with kids moving to more entertaining sports/

2. Teams are hoarding cash and franchise value. Young players have to recognize they are all vastly underpaid in relation to the revenue and value they produce. When Mike Napoli, of 30+ HR and 100+ RBI and a critical role on a World Series team can only get a one year $8.5m deal at the end of free agency, young players are going to wake up to the fact they they need to make their money earlier in their careers. MLB teams have stacked the deck against them cashing in after arbitration - except for the elite few.

11

Interesting thoughts. It isn't just baseball going through tektonic upheavals.

Re: your point #1, my son-in-law is a bigger sports nut than I am, but he never actually sits there and watches a full game, just like you say. It never ceases to amaze me. It's not that the game can't keep his attention, it's more than that. Watching all of the game has absolutely no draw on him. To me, a game is a story. Miss part of it and you may miss the key part of the story. It's like reading half the chapters in a book. You can't possibly understand the whole book. But to him, he couldn't care less about the book, about the story. When he wants to watch he watches. When he cares, he cares. But he's indifferent to what I find most appealing, the whole story. The highlights are enough. Now me, the hightlights mean nothing WITHOUT the story. As someone trained in hermenuetics, context is EVERYTHING. Without context you don't have meaning.

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